When they see you, they borrow from you. And it’s not just about what the journalists write about the loan industry, politicians say, and even the clients themselves. An employee can treat the best image to a company. Employer Branding builds trust in the company. Fact. But how well is the loan industry aware of this?
According to the survey of the Conference of Financial Enterprises (KPF), Poles are increasingly using the services of non-bank institutions, and most importantly – they trust them more and more . However, this trust had to be earned. The law, which fully regulated the loan market in our country, helped a lot. But are companies from the non-banking sector aware of the important role both current and potential employees play in building a positive image? And is Employer Branding the domain of only the largest market players?
Employer branding (EB) is neither a fashion nor a luxury that only international and large corporations can afford. It’s a must have for every company. But how much can a small or medium enterprise do in this matter?
We are a company employing nearly 50 employees. So we are far from large corporations employing several hundred people. However, we know how important it is to how employees perceive us, both potential and current ones. We want to be the employer of choice, which is why we do not complicate the recruitment process. Is transparent and friendly to the candidate. We also actively cooperate with the employment office and universities, we organize internships after which most people are employed, we create employee volunteering as part of the “Noble Package” and engage socially. I do not mention here the obvious issues, i.e. those related to the friendly functioning office and co-financing for sports activities of employees – says Financial analyst.
An investment in Employer Branding can be particularly beneficial for the industry offering quick loans over the internet, as it is extremely vulnerable to reputation loss.
A strong employer brand, apart from image benefits, also means lower recruitment costs, low turnover and greater employee involvement. All this translates into profit and considerable savings.
Employees are the best ambassadors and a reliable source of information about the company. It seems that the Polish market has noticed this. Recently, we have a real flood of outreach recruitment campaigns. Also blogs created by employees or presenting the company from the kitchen Instagram accounts have gained popularity. And can loan companies boast something here?
A typical recruitment advertisement or career tab is not enough. New generations require non-standard communication channels. Therefore, in addition to traditional ones, we also develop custom ones. For example, as the only loan company, we have our Instagram profile. We reveal the backstage of our business here, we show off small and big successes, we show our employees and events that take place in our office.
Research carried out by the Conference of Financial Companies shows that non-bank institutions in 2016 increased the value of loans granted by almost 60% compared to last year. The number of borrowers also increased, which increased by approx. 63%.